Every event is somewhere along the lifecycle curve, and almost always the next edition is targeted to perform better than the prior edition. There is hardly an event that wouldn’t benefit from that “whiff of oxygen” needed to invigorate and inspire. If you’re wondering how you can ensure your event stays in the growth phase of the lifecycle curve, StuttzExpo will review and offer real strategies to achieve your goals.

Whether you have a brand new event concept, or an existing event that would benefit from a strategic overhaul, StuttzExpo has the experience to offer market research and implementable strategies to turn concepts into reality.

If you own an event asset, but would prefer not to have to supply the resources required to manage it, let StuttzExpo manage it for you.

If you are looking to expand your portfolio of events by acquisition, or you own events that you are ready to divest, StuttzExpo has the experience to handle all the intricate elements of the process.

Since 1997, John Stuttard has worked on almost every challenge and opportunity the event / media industry can offer. Through economic booms or busts, in advanced and in emerging economies, in stable conditions and in turmoil, he’s managed for organic growth, launched new businesses, acquired a variety of businesses, and opened up new global regions. He specializes in “rescue and restructure” missions. He’s worked on over 500 brands.

Having taken time to understand the brief, and the outcomes required, his style is to lead from the front, and start with the people: customers, team members, management and investors. There is rarely an event, or business that doesn’t need a helping hand to invigorate performance. It’s always about growth: either boosting it, or returning to it.

He’s worked across key business disciplines: as managing director, regional director, group director, president of global events, and head of global sales, for the most prestigious event owners in the world, including Reed Exhibitions, Informa, Emerald X, UBM, Advanstar, and American Legal Media. He sat on the board of the IAEE. He has worked all over the world, including the USA, India, China, Mexico, Spain and the UK.

Having worked for the largest trade show organizations since 1997, he’s been offering contract services since 2015.

His mission is to bring experience and skill to event businesses at an affordable rate that will deliver the desired outcome in the minimum time required.

Over 24 years he’s developed a broad network of industry professionals, and can quickly pull together resources required to tackle almost any project.

He has worked for all types of tradeshow organizations: corporate strategics, private equity, trade associations and independent private owners.

Entrepreneurial independent event owners who need access to investors, strategic partners, or advice on event management

Larger corporate / private equity event owners who need experienced leadership on a contract basis to launch, manage, acquire or divest event assets.

Association responsibilities to members are widespread. Events are an important industry focal point and revenue source, but resources and expertise are often spread thinly. Ensure your events are nurtured to meet your member needs, while maintaining revenues and profits to fund all association activities.

Nancy Walsh – President Informa Markets, North America

“We had a new event concept, but at the time we didn’t have the team to resource it. Launching an event requires meticulous planning. StuttzExpo took our event from a paper proposal to reality in eight months, covering all aspects on an event launch, including sales, marketing, key account management, key partner and association relationship building, and all within budget. We were very satisfied.”

Jaime Salazar Figueroa – Managing Director, Informa Markets, Mexico

“StuttzExpo was fundamental in establishing UBM’s (now Informa Markets) business in Mexico. We worked together to identify a list of attractive potential acquisitions. He skillfully negotiated with event owners, associations and internally within UBM, to help me acquire the two major brands that form the core of our business today. John advised me how best to structure each deal, and helped me set up our first office in Mexico City. His experience and openness create an atmosphere of trust and confidence that has contributed strongly to the success we have enjoyed ever since.”

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